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A tendency to reinforce our devotion when asked to defend or explain our position. If we are asked to explain our feelings on an issue, as soon as the words leave our mouths we have already started to cement a position on the issue. Even if we have little or no background knowledge on it. We have the ability to convert hearsay, our own sense of logic or abstract thoughts into "facts" that we can draw upon to justify or explain our position. When challenged on the same idea in the future we are likely to take the original stance rather than revise it. Especially if we believe we hold the popular viewpoint.
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