Skip to main content
Dictionary
Store
Blog
World
Help
Advertise
Chat
System Status
Information Collection Notice
Trademark Concerns
reCAPTCHA Privacy
Terms of Service
reCAPTCHA Terms
Privacy Policy
Accessibility
Report a Bug
Data Request
Contact Us
Security
DMCA
© 1999–2026 Urban Dictionary ®
Mugs
Tees
Hoodies
Pro Customization
Create unique products with your own words and definitions
Preview
Personalize Your Design
Your Word
Your Definition
When the marketing department of a company decides to surreptitiously post a glowing review on a review section online to increase the star rating of their business. The term is only applicable when key phrases and management speak are used in the prose to highlight it wasn't written by a person in the real world and makes it glaringly obvious it is a desperate attempt to curry favour. More often than not this will be diametrically opposed to all the other reviews which have been ultra critical
Text fits
Save
Cancel