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"Raise Awareness" is a buzzword meaning "Doing something that I think solves the problem to look good, but in reality doesn't actually solve the problem" You can "Raise Awareness" by liking pictures of poverty and people with diseases, commenting on them with generic "its so sad" phrases, or by posting on a companies facebook wall telling them that they need to change one of their products to 'raise awareness' about an issue. All of which don't solve the problem or raise money for it, such as going on a charity run or volunteering to help.
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