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Embarassing, badly performed, nonsens, overconfident, laughable, funny in a corny way, so bad it cannot be made parody of, a bad idea, a failed attempt at something, something that makes you [uncomfortable] or nauseous but is hard to look away from, something that has its value in the humour of the attempt, funny because of poor results. The expression is based on a video with the same name performed by the Korean artist PSY. The pop artist did all choreography (fake 'horse-riding' etc), music, lyrics etc himself rendering the end result an Internet laughing hit and is by many categorized as [one] of those rare things too bad in itself to mock by making adaptations or parody of, hence making it an Internet phenomenon. The song in the video is a catchy pop song, helping the phenomenon to spread. The expression has [nothing to do] with the Gagnam District of Seoul, South Korea, but just with the [questionable] result of the pop artists attempt to do everything in regards to his video.
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