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Embarassing, badly performed, nonsens, overconfident, laughable, funny in a corny way, so bad it cannot be made parody of, a bad idea, a failed attempt at something, something that makes you uncomfortable or nauseous but is hard to look away from, something that has its value in the humour of the attempt, funny because of poor results. The expression is based on a video with the same name performed by the Korean artist PSY. The pop artist did all choreography (fake 'horse-riding' etc), music, lyrics etc himself rendering the end result an Internet laughing hit and is by many categorized as one of those rare things too bad in itself to mock by making adaptations or parody of, hence making it an Internet phenomenon. The song in the video is a catchy pop song, helping the phenomenon to spread. The expression has nothing to do with the Gagnam District of Seoul, South Korea, but just with the questionable result of the pop artists attempt to do everything in regards to his video.
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