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Persuading people to support a politician or initiative through the use of catchphrases, broad/short statements or simply selling the idea that people need to belong to a political party while depending on the target audience laziness not to do any actual research to see if the politician or initiative has any outstanding flaws that will burn them. The frenzy increases around elections and can be easily spotted in message boards when people try to turn any news article into a political statement even if it really has nothing to do with politics.
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