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The term used by the actor who played Loki in both Thor and the Avengers, Tom Hiddleston. It is used to embody the trickster essence of his character Loki: the God of Mischief. Usually said aloud after one plays a silly or light-hearted joke on someone else. It originated from an MTV After Hours video where Tom Hiddleston and Josh Horowitz act out a little skit in which Tom plays a few dorky tricks on Josh (usually can be viewed on Vimeo).
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