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Timing/postponing an udate on a social network in such a way that one will maximize exposure to it, and as such maximize responses to it. In other words, when one gets an idea for a funny/interesting/deep facebook status one must make sure that one posts it at a time when most people are bored at home and likely to see it and comment on or like it. It is also important to be sure that this update does not coincide with another significant event (major sporting/political/popular culture events) because then one's post will be lost in the multidude of mundane and banal posts reporting the outcome of the significant event.
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