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A s30 minute meaningless youtube video which probably you would only show to your friends to show off it's supreme virality. While claiming that it wanted to "make joseph kony, an warlord and child abductor famous to arrest him for international justice" it became too obvious after a few scandals that they were video director was scamming your money. The video told you that it needed to pay 5 bucks to help the capturing. It used fancy graphics and a whole ton of other physcological tricks to capture the viewers emotion so they'd lose there minds and and pay money. It got 112 million views in 6 days.
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