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This phenomenon happens when a pretty girl takes a picture with an ugly girl. Often times the picture is taken as a nice gesture. The next day the pretty girl goes online and finds the picture as the ugly girls profile picture. This effect will make new users who look at the ugly girls profile to think that she is the pretty one. To further this point, the ugly girl may choose to use this picture on a dating site. The passerby will look at the picture and assume that the ugly girl is the pretty girl. Therefore, it is a way of tricking people into thinking that you are pretty without lying.
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