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Noun or Verb. It's the "Pollyanna approach" people, especially politicians and advertisers, use to persuade others that things are better than they really are in order to get what they want, your votes, your money etc. Politicians often do this when describing their accomplishments, especially the U.S. president in his State of the Union address. Advertisers make these exaggeratedly positive or down right untrue claims to convince the consumer that their product will "completely solve the problem" if the consumer only "acts now". This sunshine pumping benefits only the pumper at the expense of the one it is erroneously poured upon.
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