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A new form of marketing that incorporates interactive, social and viral marketing with entertainment marketing and product placement. The marketing term was coined in late 2011 by an ad agency exec Jody Sigmund. Interacting with the audience on social platforms allows businesses to tap into their network of friends as well. Interactive viral campaigns can offer unbelievable results with negligible costs. Today, a successful campaign will include smart phone integration, entertaining media, events, product placement, direct to P.O.S. campaigns and social media platforms for viral reach.
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