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A term used by Bulgarians, Macedonians, Romanians and Albanians to characterize the people of Greek minority populations who tend to feel Greek instead of Bulgarian or Macedonian (the case of Slavophone Greeks), Romanian (Aromanians) and Albanian (Arvanites).

Considered highly pejorative and insulting to the aforementioned people of these Greek sub-populations, it essentially means "pretending to be Greek" and suggests that their "Greekness" is inauthentic and are thus brainwashed (at best) or traitors (at worst) to the Macedonian, Bulgarian, Romanian or Albanian nations.

The Greek Hellenization process, which was an assimilationist policy of successive Greek Kingdoms and Republics since independence, largely ensured that Greece's minority populations adopted the Hellenic national identity despite being ethnically non-Greek and despite other competing nationalisms in the region. This was extremely significant in a land like the Balkans, where nationalism and belonging are the cornerstone of your whole identity.

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