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Behaving in an attention-seeking manner via presenting oneself on the surface as being intelligent, provocative, important, avant-garde, humorous or significant, yet harboring ulterior motives, typically involving some form of personal gratification or material gain (e.g. advancement in social status, career, wealth, etc.). Note that using this word is often conflated to be a pretentious act in and of itself, as this word is frequently used as a way to easily discredit people, works of art, ideas or statements while simultaneously boosting one's own status.
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