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Interacting with the consumer (where they live) through [entertaining] content that invites them to become part of the campaign and even share the branding message. Today's consumers have so many advertising messages coming at them, most advertisers are having to come up with new ways to keep their attention. Words like Social Media, Product Placement, Branding and Viral Marketing are thrown around like baseballs but who truly understands the terms or what they mean? The term [Interactive] Entertainment Marketing (I.E.M) was coined by Mr. Jody Sigmund after 25 years in the marketing and advertising arena. Sigmund has worked with companies the likes of Palms Casino, Inked Magazine, Playboy, Affliction Clothing, Hustler, [Michael Jackson] and a list of others.
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