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verb form of aggressively promoting a pre-trendy new artist via blog/Twitter in hopes that they will become actually trendy and you will seem 'ahead of the curve.' 'Grabbing onto the hypeball,' 'getting the hypeball rolling.' This happens especially with young artists who have only released a few songs, but seem especially trendy and 'buzzworthy' and everyone hypeballs them, hoping they'll seem cool, and then the artists fails to live up to their hyped-up expectations and collapses under the pressure. coined by hipster runoff blogger 'carles,' used exceptionally during his 2011 coverage of 'hot indie female singer' and hypeballing icon Lana del Rey
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