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The 1984 film "This is Spinal Tap" had a scene where a guitarist explains why they're so loud--the amps have volume dials that go to 11. When the interviewer asks why they don't just recalibrate so that 10 is the highest, there's a confused pause, after which the guitarist repeats, "These go to 11." An 11-ism is any similar bit of clueless thinking.
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