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A type of damage control in industry public relations or political lobbying, whereby the public is "inoculated" against the inevitable release of information which is potentially threatening to an industry's product or reputation, or to a political representative, movement or media figure. The critical information may be preemptively recast (spun) as something positive; and/or a source of the threatening information may be subjected to negative allegations to reduce source credibility and confound public perceptions of damaging disclosures.
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