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Acronym for the Conor Test of Consumption. This simple test of return on the dollar for consumer purchases may be applied to goods or services. Consumers may use the CTC to aid in the decision of whether or not to make a purchase. It is a variation on the cost-benefit analysis of the Utilitarian School of Economic Theory, but it applies a simple 'Coefficient of Outlay Reluctance' to skew any decision toward a lower dollar expenditure.
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