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A technique used by online dating sites such as AdultFriendFinder, Ashley Madison, and CougarLife to scam money from gullible horny people. After joining, the user starts to receive messages from other "users", which requires the user to pay in order to read and/or respond. If the user pays to respond, they do not end up meeting an actual human; rather, it results in the company's revenue increasing and a dry area between the user's legs.
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