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On websites such as turntable.fm, where users seek to gain points in order to upgrade their avatars and therefore their level of respect on the site, lower ranked users often experience anxiety related to being seen as uncool or as an inferior member of the community. As a result, they work hard to accumulate as many points as possible, in the shortest amount of time, so they can upgrade to a better avatar. Once they have attained the new status, they instantly revert to feeling anxiety until they can accumulate enough points to move further up the ladder and get avatar surgery again.
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