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A phrase coined by [environmentalist] when they try to persuade children not to dump litter on their hilly nature reserve. [Originated] from the horror story by Wes Craven called 'The Hills Have Eyes'. Environmentalists use this phrase in reference to the flesh-eating mutants [in the book] so that the children are too scared to dump litter because they live in fear of the mutants seeing it and going after them to eat them.
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