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a phrase meaning something to the effect of "[you know that] thing you where promised to be rewarded after you completed this task? well, it doesn't exist". could also be described as being trolled. the term was coined by the [video game] Portal in which your player would navigate through a labyrinth of tests while being driven to continue by the promise of cake. towards the end of the game, i becomes clear [that there] is in fact no cake and your efforts where in vain.
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