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ap-ple-ause, (apəlˈlôz) Variation of "applause". The rabid excitement following an Apple product launch, and/or praise of a new Apple product as the grand solution to the collective issues of the previous iterations. This usually leads to an impulse purchase resulting in either: 1) vehement denial of any and all flaws regarding said product 2) bemoaning any and all flaws regarding said product and its rushed or illogical release
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