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One who aquires an extremely high level of swag. One who has platium swag drives a black Bugatti Veyron, and is covered in head-to-toe Gucci. They know they are the shit and that they have more swag than anyone within a 5 mile radius. They might as well just rule the world while they are at it. Achieving platnium swag does not happen overnight - it is either earned by a tremendous amount of talent and determination, or is naturally in your blood. Everyone wants their swag to go platnium, but it is highly unlikely.
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