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When large groups of people are exposed to the same exact body of facts but “intuitively” feel strongly one way or the other – polarized - based on deeper life-long accruing concerns and prejudices that have significant unconscious bearing on their decision making system (possibly selectively listening/reasoning), but generally unbeknownst to them until it is brought to light by some polarizing event that entirely reasonable people can’t otherwise see eye-to-eye on.
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