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A seduction into power. A candidate promises all kinds of bullshit to increase their appeal and convince the blissfully ignorant to vote for them. Once in power they have everything they need and therefore don't have to give a damn about the masses anymore. as well as this all the bullshit they promised beforehand is revealed to be: bullshit, much to the dismay of voters. Strangely the majority doesn't seem to catch on about this, and this method has been utilised to the same effect ever since.
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