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First used by Rainbow Dash, a dyke-pony from the most manliest cartoon show in history, My Little Pony: Friendship is Magic. It is a term used to call attention to something that is not cool enough, and that it needs to be "20% cooler". The usage has become popular among the bronies/bronys after airing of Season 1 MLP: FiM's episode, Suited for Success.
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