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To make a wholehearted, unconditional commitment (to some group, or idea, or plan) in contrast to choosing an [alternative]. It emphasizes a resolute decision (good or bad) in response to a choice. This is a reference to the "[electric Kool-Aid] acid tests," which were LSD parties held in the [San Francisco Bay area] in the mid 1960's. Someone who was willing to drink the LSD-laced Kool-Aid had, symbolically, made a choice to join (if only for a few hours) a counterculture that stood against conventional society. Once you take acid, you're committed -- the trip lasts for hours and you can't cut it short or change your mind. Once you've drunk the kool-aid, you're firmly committed. IMHO it is not about suicide: kool-aid isn't a symbol for poison.
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