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A result of the hype surrounding the 2009 movie [The Hangover]. Everybody who first paid to see it expected it to be terrible. They were all surprised by how good it was. These people [recommended] it to their friends, thereby hyping it up. Their friends went to see it, expecting it to be brilliant, only to be [disappointed] by how it wasn't as good as they were expecting. = The Hangover Paradox.
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