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Warner Chilcott is a drug company who recently increased their medication prices from $50 to $600 without notifying any of the doctors who prescribe such medicine. The low price of $50 was part of a deal that was to expire on April Fool's day 2011 (obviously as part of a joke to its customers) but the deal was cancelled four months before the expiration date. This angered many people, including Hank Green, a youtuber and nerdfighter. Green called his subscribers to help bombard the CEO of Warner Chilcott, Roger Boissonneault, with emails about the incident. To Warner Chilcott someone is to go back on your word. To convince someone you will do one thing, but later, do the opposite.
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