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<b>FaceHook</b> is a play on the name "<i>Facebook</i>" and the word "<i>Fishhook</i>," referring to the intentionally addictive nature of the Facebook platform. <b>FaceHook</b> also refers to the Facebook practice of making it extremely difficult to quit the application, using such tactics as prohibiting the export of a friends list / address book, making it nearly impossible to actually quit, etc.
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