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Ufanism, from the Portuguese "ufanismo", is a form of jingoism, jactancy, an excessive pride, a sense of boasting or self-vangloriation of a country, an excessive exaltation of its qualities, most of times because of misinformed patriotism. Ufanists generally exceed their compliments to the point of creating a distant view of reality. In the case of Brazil (and mainly of North Korea), ufanism is the attitude of the general population, or of certain groups, highlighting in an exaggerated form the potential and achievements of the country, its beauty and natural wealth, and the hospitality or qualities of its people -- minimizing or ignoring the problems, the poverty and the technological backwardness. The common use in Portuguese comes from the book "Porque Me Ufano do Meu País" ("Why I Am Proud Of My Country"), by Count Afonso Celso. The adjective "ufano" comes from Spanish and means a group boasting arrogantly to himself extraordinary merits.
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