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Pepsi Wylde is Pepsi cola variety introduced into the [Australian] market on 31st of December 2008. It is targeted at the Gay and Lesbian community. The name Pepsi Wylde alludes to the free, [alternative] and energetic spirit of the gay and lesbian community, and also to the poet-author [Oscar Wilde] who was also a flaming man's-man The launch of Pepsi Wylde included an advertising campaign featuring actor Hugh Jackman, in a vague reprise of his role as Peter Allen, yelling the slogans "Have it all, baby!" and "We dance to a rainbow music!" cracked out of his fucking gourd, dancing to a Euro-beat soundtrack in an alleyway filled with sweaty, half naked gay men. uncyclopedia.wikia.com/wiki/Pepsi_Wylde
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