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this is a relatively new shift in behaviour from z-list celebrities, mainly borne from reality tv shows such as big brother uk. the best examples of this behaviour can be seen in magazines such as OK and Heat, they grab the nearest and equally desperate z-lister to "fall in love" with become the new "it" couple. As their 15 minutes of fame ticks down to the to their eventual signing on date at the DSS, following the perfume failure, exercise/diet dvd, primark clothing line and appearances on game shows have dried up.
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