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Term for when an [electronic music] producer / or musician in general releases a tune on their own digital label that no-one buys, listens too or gives a s*** about just so they can say they have a release. This can be accidental if this only happens with one release. If however they release scores of tunes in this way they are clearly either: (i) Trying to counterfeit reputation ie. trying to mislead people of their true standing [in the game] to get bookings / further releases (ii) Trying to be counterfeit status among their [contemporaries] (iii) Tragically deluded. See also Dead soul label (DSL)
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