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A phrase used by Mac fanboys who want to believe all PC users are jealous of their having spent an automobile's worth of income on a computer made for people who are too simple to maintain a PC without it crashing every five minutes. In line with their usual vain sentiments, it's their way of further ascribing false superiority they think they attained upon draining their bank account to purchase an overpriced Macbook, iPad, iPhone and every other Apple device to solidify their sheepish loyalty. A typical logical fallacy, they need to assume others are jealous to justify their purchases and feel better.
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