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A sad modern affliction affecting anyone owning any technological object with an "apple" logo upon it. This illness leads to sufferers swinging from a "high" due to owning the aforesaid technological grail and being uniquely cool like all the other ithingummy owners, to a crushing depressive "low" when the person realizes they have paid a king's ransom for some hyped-up, over-marketed techno bauble and enhances their personality like toe jam does for foot hygiene.
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