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sounds like: Ad•ver•size•ing The odd looking end result of the inexplicable compulsion to dress oneself in skin-tight spandex which is adorned with a multitude of corporate logos and ride around on an expensive bicycle in traffic for exercise; usually with no disregard whatsoever for traffic laws. This effect is exponentially worse when found in groups. Groups of "Adversicers" wreak havok on a sunny day's evening commute.
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