Skip to main content
Dictionary
Store
Blog
World
Help
Advertise
Chat
System Status
Information Collection Notice
Trademark Concerns
reCAPTCHA Privacy
Terms of Service
reCAPTCHA Terms
Privacy Policy
Accessibility
Report a Bug
Data Request
Contact Us
Security
DMCA
© 1999–2026 Urban Dictionary ®
Mugs
Tees
Hoodies
Pro Customization
Create unique products with your own words and definitions
Preview
Personalize Your Design
Your Word
Your Definition
AKA "The Pavlonian Reinforcement". Possibly one of the most important psychological principles you can learn to overcome fear and negative mindsets for good and build CONFIDENCE. The neutral stimulus (NS) is what has no mental reaction, but paying attention to your environment. The unconditional stimulus (US) is what automatically causes your body to react to certain emotions (think anxiety, fear, laughter, happiness, nervousness, sad). The NS turns into the conditional stimulus (CS) when the NS collides with the US. The reaction produced from these 2 stimuli is what's called "The conditioned response".
Text fits
Save
Cancel