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Where one idiot tries to get a whole bunch of idiots to twitter some sort of response or support to something the Original Idiot (OI) posted. Once the OI's post has gained enough Secondary Idiot (SI's) tweets, whatever they're petitioning for can potentially be noticed by a Huge Idiot(HI), presumably the one that started the whole idiot problem in the first place. Then, this HI sits around and chuckles that the OI and all the SI's have absolutely nothing better to do with their time than be idiots on twitter. Then perhaps to humor all the idiots, the HI does something about where they idiotically f*cked up and spawned a whole bunch of idiocy.
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