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Used to describe any movie/film that the pre-release movie trailer does not accurately represent the content of the actual movie. In the case of a District 9, this turns out to be a pleasant surprise, as it wasn't what you expected, but it's still good, if not great. This is the opposite of a U.S. Marshals, in which a film is made to look much better/funnier than it actually is, suckering you into wasting your time on it. Many comedies are guilty of this tactic.
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