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CRM (customer relationship management) 1.) integration of socialytics (social analytics) into customer relationship management software 2.) CRM software that incorporates socialytics aggregators for users to optimize their existing and potential customer [relationships] on a [social media platform] Such optimizing can include: establishing new communication vehicles with existing & potential customers; creating customer loyalty; better [understanding] customers to improve service interaction and product development; brand recognition; advertising opportunities; increased sales; creation of online demographics; and increased search engine optimization.
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