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A charlatan (malicious trickster; a fake person, especially one who deceives for personal profit) who actively develops and exploits a larger audience through a role in the public media by enhancing the entertainment "value" of news topics to the detriment of the veracity of the message and, as a result, the health of public policy discussions. This results in a passionately rabid but woefully malinformed and/or excessively inflamed audience clinically disinclined to thereafter engage in reasonable discourse...resulting in a generally permanent scarring of their reality lobe.
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