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(JOURNALISM) using flattery to gain access to sources. The phrase is usually used in the context of White House or Congressional press corps, who use fulsome praise of high-ranking officials whose favor they need. Usually, officials like to be publicly represented as magnificent, selfless, tireless public servants; in exchange for such blurbs, they may invite specific reporters to exclusive events, thereby boosting the reporter's status. It's actually been a feature of the business press for ages.
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