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One time, not too long ago, it used to be [the button] fans [clicked on] when they wanted to "become a fan" of someone popular on Facebook. It soon evolved into a button that people clicked so often, out of their own will, to become a fan of something they used to (or still) do. Following the huge success, fan pages had a great downfall. Pages that required people to become a fan to see a 'funny' picture emerged out of nowhere like ants at the sight of your picnic. "Become a fan" has hence become [synonymous] to "you'd better fan this page if you wanna see what it's all about"
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