Skip to main content
Dictionary
Store
Blog
World
Help
Advertise
Chat
System Status
Information Collection Notice
Trademark Concerns
reCAPTCHA Privacy
Terms of Service
reCAPTCHA Terms
Privacy Policy
Accessibility
Report a Bug
Data Request
Contact Us
Security
DMCA
© 1999–2026 Urban Dictionary ®
Mugs
Tees
Hoodies
Pro Customization
Create unique products with your own words and definitions
Preview
Personalize Your Design
Your Word
Your Definition
The logic which has developed as a direct consequence of the impact facebook and other social networking sites has on society. Meaningful relationships are undermined as friends are reduced to contacts which are to be collected as commodities in the attempt to appear cool. The pervasiveness of this ideology legitimates the increasing transience of social relationships. In layman's terms it becomes cool to have a vast pool of contacts requiring too much time and effort to properly maintain. As such the people worthy of an individual's time and effort are determined by the rewards that come with associating with that individual.
Text fits
Save
Cancel