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A cross between an editorial and a blog piece of content found on the web. In the past an epic battle has ensued against editors who are buzzword compliant and love the word blog and those old school Editors who are afraid of change and think blogs minimize their importance. For some reason just adding the "torial" portion calmed down the old school editors and the bloggers were even more enthusiastic since they now has an even newer buzzword to impress their friends with.
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