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The phenomenon in which one navigates to a single video hosted on Youtube (either by URL from email, friend, forum post, by searching, or otherwise) and find yourself clicking on related videos until you wake up hours later to find yourself watching Chocolate Rain for the umpteenth time or enjoying the musical stylings of Rick Astley. The YouTube Effect can apply to any other video, image, music, etc. site that shows related files or pages on whatever page you are viewing.
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