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A "phat number" is some marketing sales buzz factoid that is true in a specific context but mis-leading the audience in a deceptive way. For instance saying something is 99% fat free, is true but a useless number as the sugar content is usually more important and is manufactured into foods at un-healthy levels. Phat numbers are also commonly used in IT circles when large corporations (Microsoft/IBM/Oracle) are trying to sound up beat about their market share.
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