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British clothing manufacturer, founded in South Shields, best known for making waterproof and outdoor clothing, often associated with the sport of hunting. Generally worn by rich/preppy british people, (though in recent years it has become more common amongst teens who have enough money to splash out on £200 quilted or wax jackets) Usually described as an older more adult version of Jack Wills, or a British style of Abercrombie and Fitch
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